Cost-Per-Lead Advertising Report: Networkers and Affiliates Take Note
copyright, 2009, Debbi A. Ballard All Rights Reserved.
What’s the cost of an mlm lead or an affiliate lead these days when it comes to pay-for-performance advertising models whereby consumers sign up online through opt-in forms to receive certain types of information? Those in mlm network marketing and affiliate marketing know that reliable data reporting on these costs per leads are important in evaluating their own expenditures and ROI.
eMarketer addresses this in its article “The Price Of a Marketing Lead.” The article references a report by Pontiflex that gives specific examples of costs associated with various programs. The Barack Obama Presidential campaign is included among the examples given.
MLM best practices, along with affiliate marketing best practices, dictate that you incorporate cost-per-lead advertising best practices in your businesses. If you download the Pontiflex report, it can assist you in that task.
About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.
