Five Major Mistakes to Avoid in Social Media Marketing
copyright, 2013, Debbi A. Ballard All rights reserved worldwide.
There are five major mistakes to avoid in social media marketing. In this short video you will hear about them. Some of you will discover that you are guilty of ignoring some important social media considerations. However there will be those among you who will be delighted to find out that you’re got the basics covered. Hooray!
After you do a bit of self examination relating to how you are engaging with your audience and your overall social media marketing plan, take a look below at some other important issues.
1) Are you fooling yourself in the way you are using social media marketing right now and just wasting time, effort and monies? What is it that you really want to accomplish with social media for your company? How are you tracking increase in brand recognition, increased sales, and other goals etc.?
2) Are you and your team monitoring the changing legal landscape that impacts social media? Also are you monitoring the privacy and other terms of use issues relative to each social medium you are utilizing?
3) Are you handing your competitors too much data and information that can undermine that new product launch you’re planning and/or posting about other important things that should be kept quiet at any given point in time?
4) Are you sure certain important posts aren’t getting misinterpreted?
Anytime communication occurs in an environment whereby short posts, like tweets, take place and no face-to face interaction is occurring (unable to see facial expressions, hand movements, eye movements, etc.), there is much more vulnerability to misinterpretation.
5) Do you really know what most of your followers on each social medium are expecting to hear from you and, just as importantly, what they definitely don’t want to hear from you?
6) Do you think those posts you should have never made are hidden forever after you delete them? Think again, folks.
And if you want the latest tips on social video, read an update on the battle between Vine vs. Instagram.
So review the short video explaining the five mistakes to avoid in social media marketing and follow up on the queries I posted. If you wish to comment on other mistakes either you or others made, feel free to share so we can all do our best to avoid them.
About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.
