The Non-Duplicative Ingredient in Successful MLM Sales Presentations
copyright, 2010, Debbi A. Ballard All rights reserved worldwide.
You read a lot from others telling you that you need a duplicative system to be successful in mlm. But some networkers fail to understand that there is a critical non-duplicative ingredient in successful mlm sales presentations.
What is that non-duplicative ingredient?
It’s simple, it’s YOU.
Your personality, your style of communication, the tone and quality of your voice, your facial expressions, your hand movements, your passions and more all make up YOU and how people relate to YOU.
You’re unique. Think about what makes you unique and use that in your mlm sales presentations in a manner that helps you bond with your prospects.
Take my husband, for example. He enjoys doing magic tricks. He loves telling jokes. He incorporates both in his sales presentations. His prospects immediately see the real person, not someone trying to be a duplicate of another individual.
This creates empathy immediately since it puts the prospects at ease. People don’t look at him as trying to sell them something but rather as someone trying to really help them with viable solutions.
In addition his uniqueness makes him easy to remember. This is extremely important since it facilitates referrals and repeat business. If prospects or customers ever forget his name, they just ask for the guy who does the magic tricks.
Reflect on sales presentations made by networkers in mlm network marketing and those outside of the industry. Think about what made them memorable, what helped you to trust them and buy from them.
Here’s another mlm best practice from mlm consultants’ blog. Never relinquish the YOU in your business.
Now think about YOUR non-duplicative ingredient and how it can help you make successful mlm sales presentations. As a networker are you tapping into its potential in your mlm business?
About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.
Alan Eames | Aug 17, 2010 | Reply
Hi Debbie,
I love this, be yourself. So true, that once people see the real you they will come to know, like and trust you.
Thanks for the great advice!
All the best,
Alan