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July 30, 2015 | Debbi A. Ballard | Comments 0
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Your Social Media Success Tutorial

copyright, 2015, Debbi A. Ballard All rights reserved worldwide.

In this short video you’ll find your social media success tutorial overview. The complete tutorial by Brad Batesole can be found on lynda.com.

Time
Brad stresses that you should devote at least one hour per day to implementing your social media strategy. Don’t forget to utilize the tips found in a previous post on how to use Facebook Audience Insights.

Resources
Examine the resources that you have. Are you going to do the work yourself? Are you going to hire a freelancer or outsource the work to a social media firm? Are you going to train one of your employees instead to do the work?

Budget
Then set a budget taking into account the time you and/or your team will spend planning and executing. Brad recommends a minimum spend of $500.00 (U.S.) per month. (Large firms typically spend much more than that.)

Posting
Make sure your social media manager posts at least 3 times per week on Facebook, Twitter, LinkedIn and Pinterest. Schedule the posts according to the best times your target audience will most likely read them. Have calls to action and keep track of your KPIs (key performance indicators).

Testing
Test your messages. Which images work better or do your messages get better responses without images? Test varying texts. Test the days and time slots.

Analyze
Analyze your results and then make adjustments to your social media strategy and messages. Make sure everything addresses the changing dynamics of your target audience.

Another Great Resource
You should also take a look at how another well known internet marketer is using social media to build his business. Here’s his step by step social media strategy. You will love the inside information he provides.

Debbi A. Ballard introduced the world’s first comprehensive marketing and management consulting services for start-ups and established multinational firms in the mlm (network marketing) industry. A consultant, speaker, author and expert witness, she is considered a trusted authority and visionary in that industry. She is also recognized for her innovation and leadership relating to the convergence issues that impact network marketing and affiliate marketing. Thousands of corporate owners, managers, networkers, and affiliates subscribe to her firm’s newsletter, MyNetBrief(tm), for news, research and valuable tips.

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Filed Under: MLM ArticlesMLM MarketingSocial Media

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About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.

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