February 29, 2016 | Debbi A. Ballard | Comments 0
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5 Tips on Marketing to Millennials

copyright, 2016, Debbi A. Ballard All rights reserved worldwide.

In this interview by Shama Hyder with Dan Schawbel, Dan gives 5 tips on marketing to millennials. Dan is a bestselling author on marketing to millennials.

1) Personalization

Millennials want to know you understand their needs, their wants. They make up the largest segment in the U.S. population now with an estimated 80 million individuals ages 16-33. Unlike baby boomers and other market segments, they share differing challenges so your product/service must solve those challenges. According to Dan, even when they first consider working with your company, they will look to see how well your company responds to what they are looking for in terms of respectfully addressing those needs/wants.

2) Show Them How You Can Help Them Advance

Whether you wish to employ them or you are recruiting them as independent networkers or affiliates, you must show them you are concerned about their advancement and are willing to help them do that. They want to feel they are always moving forward in learning and in their accomplishments and positions.

3) Engage Them

Get their feedback, respond, and act on it when it is useful. Millennials want to feel they are a part of something bigger than themselves. They will rally around a cause. The right cause will lead to greater loyalty, greater engagement. Dan mentioned Tom’s Shoes and how millennials love the fact that the company donates a portion of each sale to give shoes to the poor. The company routinely posts photos of people wearing the donated shoes.

4) Honesty is Key

Millennials want the company to be honest in its communications. If a mistake is made, own up to it instead of trying to put a spin on it. They will be far more forgiving when you are forthright.

5) Astute Millennials Don’t Want Gaps

Understand that sharp millennials who are ambitious do really want
to work and don’t want to have gaps in their resumes. Whether they are working as employees or as independent contractors, they understand that it is important to keep moving forward and value continuous learning. This is important to know when trying to recruit talented millennials. Also note that many just don’t want work to be the focus of their lives according to Jean Twenge who has studied millennials.

Another Tip from Yours Truly

A recent research report by Mintel found that 40% of millennials agreed that eating cereal was inconvenient since they had to clean a bowl after eating. (Some commenting on this research believe that they also have other reasons for not eating cereal pertaining to wanting to avoid carbohydrates and certain ingredients.)

But so many found eating cereal inconvenient just because there would be bowl to wash afterwards? And most probably just stick it in a dishwasher anyway. What the heck?

Convenience, then, can be a major factor in getting millennials to use certain products/services. What can you do with your product/service offerings to make them more convenient without sacrificing quality?

There’s more valuable tips on marketing to millennials here in a previous post along with additional research.

You can look at Millennial Magazine as well to see what millennials are reading about and garner further insights.

Hope you enjoyed 5 Tips on Marketing to Millennials and take advantage of these tips in your marketing endeavors for your mlm business.

Debbi A. Ballard introduced the world’s first comprehensive marketing and management consulting services for start-ups and established multinational firms in the mlm (network marketing) industry. A consultant, speaker, author and expert witness, she is considered a trusted authority and visionary in that industry. She is also recognized for her innovation and leadership relating to the convergence issues that impact network marketing and affiliate marketing. Thousands of corporate owners, managers, networkers, and affiliates subscribe to her firm’s newsletter, MyNetBrief(tm), for news, research and valuable tips.

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Filed Under: MLM ArticlesMLM MarketingStrategies and Tactics


About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.

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