Designing for Higher Mobile Conversion
copyright, 2014, Debbi A. Ballard All rights reserved worldwide.
As many of you know, I have spoken at many mlm network marketing conferences and have also spoken at an Affiliate Summit held in New York City. Many of the world’s top affiliates and networkers attend these affiliate conferences. Bryan Eisenberg also has spoken at an Affiliate Summit.
In this video Bryan speaks about designing for higher mobile conversion rates. He specifically focuses on landing pages and the important issues that must be addressed.
Logo Design Your logo can add or detract from your credibility depending upon how it is perceived. Be careful with the design and where you put the logo on your landing page. Most firms put the logo near one of the top corners.
Headline This should clearly convey your Unique Value Proposition (UVP) or your Unique Campaign Proposition (UCP). It should be in alignment with the message that which drove visitors to the landing page and serve to reinforce that message.
Offer Make the offer clear and present it in a concise way. On your full site you can expand more but you have to get to the point quickly on mobile.
Product/Service Presentation Are you going to use a photo, a video, a slide presentation, etc.? Whatever you decide to use, again, try to convey credibility in those images and let your audience know what they will feel like when they use your product/service.
Calls to Action Keep your call to actions very bold and uncluttered so they catch each visitor’s attention. This hold true whether it is a form you wish for them to fill out or clicking on a hyperlink. Colors, text and other elements used in the calls to action can make a big difference in getting people to respond. Calls to action, along, with your offer, are the two most important things to keep testing according to Bryan.
Confidence Building Look at what you are doing to provide the visitor with confidence in you and your message. Are you using testimonials, media review, etc.?
Contact Information Phone, locations, email address, hours of operation, etc. should be provided.
Links to Other Information Do you have links to other information the visitor might want to have before making the buying decision? Some feel that it is best to not have any other links except those in your calls to action. This will vary depending upon the nature of your product/service and where the visitor is in the sales funnel.
Template Information Privacy Policies, Terms of Use and other important disclosures/disclaimers can be included in your templates on your mobile landing pages.
(You can secure more information on mlm mobile ad campaigns by reading one of my previous posts. There you get tips on how to increase your ad’s ROI.)
In designing for higher mobile conversion rates, the above elements can help guide you. Watch Bryan’s video for further details. And don’t forget to register for Affiliate Summit East in New York. It’s coming up soon in August. Just click on the banner above this post for more details. (Read our affiliate disclosure information found on the bottom right hand navigation bar.)
Debbi A. Ballard introduced the world’s first comprehensive marketing and management consulting services for start-ups and established multinational firms in the mlm network marketing industry. A consultant, speaker, author and expert witness, she is considered a trusted authority in that industry. She is also recognized for her innovation and leadership relating to the convergence issues that impact mlm and affiliate marketing.
About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.
