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Marketing to American Millennials in 2014

copyright, 2013, Debbi A. Ballard All rights reserved worldwide.

Marketing to American Millennials in 2014 will be done successfully by those who take the time to first understand that unique segment of the U.S. population. Smart marketers will examine the available research that analyzes the over 80 million Millennials in the U.S. who collectively represent an estimated buying power of over one trillion dollars.

MLM Power:  Research Shows Word-of-Mouth More Credible Offline than Online

MLM Power: Research Shows Word-of-Mouth More Credible Offline than Online

copyright, 2009, Debbi A. Ballard All rights reserved.

The power of MLM comes from the credibility that emanates from its word-of-mouth marketing strengths. A recent research report validates just that as the data shows that word-of-mouth conversations offline are far more pervasive and more credible than those online.

Cost-Per-Lead Advertising Report:  Networkers and Affiliates Take Note

Cost-Per-Lead Advertising Report: Networkers and Affiliates Take Note

copyright, 2009, Debbi A. Ballard All Rights Reserved.

What’s the cost of an mlm lead or an affiliate lead these days when it comes to pay-for-performance advertising models whereby consumers sign up online through opt-in forms to receive certain types of information? Compare your costs with reliable research.

Be Careful Who You Listen To in the MLM and Affiliate Marketing Worlds

Be Careful Who You Listen To in the MLM and Affiliate Marketing Worlds

copyright, Debbi A. Ballard, 2009 All rights reserved.

OK. Some of you reading my mlm blog on best practices and my newsletter on network marketing know that I’ve said it before. But with what I’m hearing from some others lately, I need to reiterate…

Always maintain a “healthy skepticism.”