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Face-to-Face Beats Social as Top WOM Engine

Face-to-Face Beats Social as Top WOM Engine

copyright, 2016, Debbi A. Ballard All rights reserved worldwide.

MLM (network marketing) has its roots in face-to-face WOM (word of mouth) marketing. This has been the foundational engine that has catapulted the direct selling industry into a $185 billion industry worldwide.