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RSSArchive for September, 2009

MLM Power:  Research Shows Word-of-Mouth More Credible Offline than Online

MLM Power: Research Shows Word-of-Mouth More Credible Offline than Online

copyright, 2009, Debbi A. Ballard All rights reserved.

The power of MLM comes from the credibility that emanates from its word-of-mouth marketing strengths. A recent research report validates just that as the data shows that word-of-mouth conversations offline are far more pervasive and more credible than those online.

Marketers Respond to the MLM Affiliate Marketing Convergence

by Debbi A. Ballard, MLM Consultant, copyright, 2009, Debbi A. Ballard
Speaking on the mlm affiliate marketing convergence at Affiliate Summit East in New York was a great pleasure. Get some of the important takeaways to find out why the marketers present at my session found the panel discussion so valuable.

Cost-Per-Lead Advertising Report:  Networkers and Affiliates Take Note

Cost-Per-Lead Advertising Report: Networkers and Affiliates Take Note

copyright, 2009, Debbi A. Ballard All Rights Reserved.

What’s the cost of an mlm lead or an affiliate lead these days when it comes to pay-for-performance advertising models whereby consumers sign up online through opt-in forms to receive certain types of information? Compare your costs with reliable research.