July 28, 2013 | Debbi A. Ballard | Comments 0
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The 2 Most Effective Email Sales Tactics

copyright, Debbi A. Ballard, 2013 All rights reserved worldwide.

The 2 most effective email sales tactics can really power up your email marketing campaigns. You’re always reading about the many factors that enter into making for a great campaign but I bet you might be surprised at what research says proves to be the best.

According to Ascend2 research reported on by AWeber, an email service provider, those best tactics include a) providing relevant and compelling content and b) segmenting your database lists to send content geared to those segments.

Ascend2 researched examined many other tactics as well. Those included the following:

- integrating email with other tactics

- testing and optimizing email marketing

- personalizing email messaging

- testing and optimizing landing pages

- delivering autoresponses and drip campaigns

- optimizing email for smartphones

- engaging subscribers via social media

Integrating email with other tactics was the third best tactic and so on down the line.

Boring content in your emails will cause your subscribers to be unresponsive. It will also cause them to unsubscribe. It’s understandable how relevant and compelling content came out on top. It is also why some firms pay big monies to expert copywriters to write that kind of copy…they know how to provide responsive copy.

Segmenting your lists is also important since when you send the right message to the right segment then your response increases. I previously discussed this somewhat in another post on mlm market segmentation. Make sure you read that as well if you haven’t already.

Watch the email segmentation video in this post. You will get information about how you can segment database lists in AWeber. It is not difficult and the short video shows you how you can do it quickly.

Don’t forget the other tactics listed here that you can incorporate as well. But just make sure you use the 2 most effective email sales tactics I just gave you in this post. Hope you enjoyed yet another helpful hint to drive your business forward from mlm consultants’ blog on best practices. Let us know how you’ve been successful in your email marketing campaigns.

(If you want to learn more about email marketing and the latest online marketing strategies and tactics, you should attend the upcoming Affiliate Summit in August. Also, if you are building an mlm downline and/or looking to recruit affiliates, you should seriously look at going to this since it is a great place to network with thousands of opportunity seekers.)

Note: INLC is an affiliate of AWeber and the Affiliate Summit. INLC utilizes AWeber. I have spoken at the Affiliate Summit in New York and for years have attended many other excellent Affiliate Summits.

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Filed Under: Email MarketingMLM Articles


About the Author: MLM Consultant, Expert Witness, Author, Blogger, Speaker and CEO of International Network Liaison Corporation...but more importantly, wife, mother, daughter, aunt, cousin and friend.

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